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NATIONAL ADVERTISING CHALLENGE

BACKDOOR [GOLD]

The NAC is one of the most prestigious ad competitions in Canada. By launching a digital platform where employees could anonymously talk sh*t about their company's washrooms, we created new leads for Kruger's Ultimate Bathroom collection and won gold.

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CAMP ERIN [MERIT]

Camp Erin is a refuge for grieving children. During the summer, kids from across Canada attend the camp, but we didn't think that was good enough. So we rebuilt the camp on the most popular gaming platform, Minecraft. This would allow every child in the world to experience the healing power of Camp Erin. 

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© 2024 Michael Carey Freelance Portfolio

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